digital consumption 2021 08 30 05 19 10 utc

A brand’s guide to navigating Gen Z’s media consumption habits


Laura Vanison, senior director, consumer and artist insights, Vevo Gen Z grew up in an era of extreme technological evolution between the late 1990s and mid-2010s. They’re what many brands call digital natives, leading the way in media trends and activity. As this demographic group enters adulthood…
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